Summary

[ yellow tail ] Wine USA needed to stand out in a crowded social media landscape and better connect with their Gen X audience, whose content habits differ from younger users. Their inconsistent posting and scattered strategy led to missed opportunities and weak engagement.

In just 90 days, 30&Madison launched a fresh, targeted social media approach—grounded in emotion, education, seasonality, and humor. With a consistent content pipeline and active community management, we helped boost brand awareness, engagement, and authentic connections with Gen X. We also revitalized Pinterest as a discovery tool to reach younger audiences and future fans, expanding [ yellow tail ]’s digital presence and relevance across platforms.

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